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Tata Nano after effects

Yesterday, Tata unveiled their dream project Tata Nano, popularly known as One Lakh rupee car, in front of general public. With the launch of Tata Nano in Indian market many people and experts are trying to work out after effects of Tata Nano on Indian Car and two wheeler market. Tata has presently positioned Tata Nano as good alternative for all two wheeler owners to own a car instead of a two-wheeler because Tata Nano provides a safer and all wealth family transportation solution.

Penetration of cars is still very small in India as compared to world and there are large numbers of people in India who use two-wheeler as a primary medium of transport. Therefore, Tata Nano is likely to attract large number of these people to upgrade themselves with a Tata Nano. Basic model of Tata Nano will cost Rs 1.24 Lakh on road; therefore lot of two-wheeler owners will look to buy this car. Moreover, Tata has tied up with large numbers of PSU banks to offer up to 100% loan for Tata Nano buyers.

State Bank of India (SBI) is providing loans for Tata Nano up to the period of seven years; therefore, people can afford a Tata Nano car with small EMI of Rs 2000 per month. Tata Nano is also likely to affect sales of other small cars like Maruti 800, Aulto, Santro, Spark because all these cars cost more than RSs 2.3 Lakh. However, lots of things still depend on the after sales performance of Tata Nano because then large numbers of people will be able to make any concrete view on Nano.

Presently, Tata Nano is facing numbers of problems like shortage in the supply of Tata Nano, non availability of proper service centres etc. At present, we can say that Tata Nano will not be able to make any solid impact on two-wheeler and car market in India for at least next one and half year because availability of very less numbers of Tata Nano cars in market and after that it will depend on the Tata Nano’s performance on road.

Also read-Features of Nano (Tata’s One Lakh Rupee Car)
Tata for mega launch of Tata Nano
Effects of Tata’s Nano on Indian Car Market
Important Tata Nano Links
How to book Tata Nano and status of online booking?
Bajaj’s one lakh rupee carTata Nano and Rain worries

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