From last few years, many people and exports are talking about the retail boom in India. Retail boom basically refers to new modernised shopping marts or stores from where people can easily buy all essential items under one roof from vegetable, fruits, grocery to electronics, investments, beauty products and simply everything. Moreover, with the help of these shopping marts people can easily pay with their credit or debit cards which option was not earlier available with them.
Today, people are not required to visit road side shops or vendors for purchasing essential vegetable and fruits. Slowly these shopping marts and chains are trying to sell everything under the single roof so that people need not to worry about visiting different stores or shops. Already number of players like Reliance one, more, subhiksha, spencer etc are present in the market to attract people towards them. In big and medium cities, these shopping marts are able to capture good market share and many people have become their regular visitors.
Moreover, there is further good news for the Indian origin retail chains because large numbers of political parties and labour unions have decided to not oppose retail chains of Indian origin. Therefore, in future we can see more increase in number of these shopping chains and entry to new players. At present, Reliance one is clearly making edge over other players and it has captured good market through number of customer loyalty programs.
More from Aditya Birla group is another retail chain which is opening stores across India at very fast rate and it’s functioning very much resemble Reliance one. At present, it clearly look win-2 situation for both customers and retailers as both are getting number of advantages from each other. Second this whole thing also reminds about the acceptance of these shopping models by people of India, though may not still suits to all.
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