Presently, lot of big business players are targeting India because of the increasing market potential of India. Today, India has a big population of mobile phone users and moreover, this population is increasing every year. Therefore, Big Players are not missing any option to enter India through any route. One such example recently came in front of us in the form of entry of popular mobile brand virgin in India.
Even Richard Branson, head of the virgin group was present to launch the virgin mobile service in India in a big way. Though, this is not a direct entry of the Virgin mobile services because Virgin mobile service will be available in India through the same CDMA based network of TATA, on which it is providing Tata Indicom service. In simple terms, Virgin is only providing its brand name and expertise to Tata on the revenue sharing basing.
Tata will be earning money by sharing its network with Virgin while Virgin can enjoy quick launch without worrying about installing network. Therefore, this is a great win-win situation for both the players. India will see this kind of arrangement in mobile telephony for the first time and in future, we can even hope to see many such entries. Virgin mobile has entered India with special target on youth and their present service is manly crafted around the Indian youth’s needs.
Virgin mobile has tied up with different mobile store chains like The mobile Store, M Bazzar, UniverCell, BIG C, SANGEETHA etc for selling mobile handsets and plans. People can visit their nearest The mobile store or other applicable for buying handsets and virgin connection. Virgin also has number of attractive offers to attract youth toward it like
1) people will get paid to receive calls (first time in India).
2) All the local calls after 2 minute will cost only 50 paise (relief for long chatters).
3) Free roaming throughout India without any fee or charge.
4) Camera enabled and attractive mobile sets at reasonable price.
At present, this service is only available in big cities of 13 states (Punjab, AP, Bihar, Tamil Nadu, Delhi, Gujarat, Karnataka, Kerala, MP, Chhattisgarh, Rajasthan, UP & West Bengal) across India. Virgin is assuring people about no hidden charges, simple traffic plans, no call drop, dedicated customer care, attractive downloads, best network coverage, new technology and special features for youth. Therefore, Virgin really has lot in it to attract youth of India; there are many chances that soon virgin mobile will be hit among the Indian mobile users.
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