Maruti to withdraw Maruti Esteem

Presently, large numbers of people are busy in watching new cars launched during the auto expo in New Delhi. Various Media channels are also filled with the features and photographs of new models of cars which we will hopefully drive in 2008. However in the backdrop, India’s first luxury car Esteem is going to say good bye to Indian roads soon. Maruti has already stopped the production of this car from 1st Jan, 2008. Esteem will be still available in the market till the stock last.

Maruti Esteem is second successful car from Maruti after Zen which will be withdrawn from the market (Maruti’s successful small car Zen was replaced with Zen Estilo last year). I still remember Maruti 1000 which was converted to advance model with 1.3 L petrol engine Esteem in 1994. In early 90’s only few people were lucky enough to drive 1000 or Esteem. After its launch, soon Esteem become a favourite choose for people in luxury car segment and everywhere on road it became very easy to find Esteem.

For few years, Esteem ruled this luxury car segment till different models from other players became available in the market. Last year, Maruti tried to give new life to Esteem by doing some up gradations and running advertising campaigns but availability of huge variety in this segment made come back for Esteem difficult. In future, Maruti has planned to launch Sift Sedan in this category. With this an era of first luxury car of India ends.

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