Reliance Fresh-A great initiative of Reliance

Today, Indians living in class I or II cities can hope to get the world class treatment in household shopping, thanks to some of the initiatives like Reliance Fresh. Reliance Fresh is a new chain of small marts by the Reliance group of industries from where people can easily buy all the good quality items of daily use in houses. Already similar kind of the stores are available in the market with names like Subhiksha. The major advantage of these stores is that people can easily hope of buying all the household products even including fresh vegetable and fruits from the same place. Therefore, now there is no need for moving from one place to other in the search of different things. At present, Indian economy is moving at a fast speed and we are becoming a country where time has lot of value. Therefore, these stores from players like Reliance offer a great saving of time for the people. Reliance Fresh stores presently have slight edge over the competitors in design and display; it is more wonderful experience to buy goods from the Reliance stores than the other competitors. Moreover, even buying vegetables and fruits is world class experience in the Reliance Fresh stores. Reliance Fresh and similar stores could be the start of new beginning in India and already many people have started turning up to these places in huge numbers. At present ventures of both Reliance Fresh and Subhekhsa are successful in Punjab and people here look ready to buy this concept of shopping under single roof.



Comparison between Reliance Fresh and Subhiksha








SR.NO.RELIANCE FRESHSUBHIKSHA
1More attractive and well managedSlightly Less managed
2No permanent discountsClaim 10% discount
3Attractive customer loyalty ProgramNo such program
4Rupees 50000 insurance for membersNo such offer
5No advantage of Pharmacy or Mobile storeAdvantage of Pharmacy and Mobile store
6Fresh Vegetables and Fruits at economical ratesLess varieties of food and vegetables are available




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