Do Indian Nationalized Banks need to be more customer friendly?

Nationalized banks in India are the major option of banking related products for Indians. Few years nationalized banks are controlling the whole banking marketing but now with the entrance of private banks some changes are coming in to effect. As par the service level nationalized banks are very poor. Most of the banks do not give any importance to the customer satisfaction and concerns of customers. I have accounts with three private banks and I am happy with their service levels. Yesterday when I tried to open a account with SBI (Indian leading Nationalized bank), then I have to go through many hard realities. Most of the staff of bank was very rude and nobody is ready to tell me about the details required. I found it so offending that I left my thought of opening account in SBI. Indian nationalized banks require to give more focus on their customer services so that they can remain competitive in near future.
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