Skip to main content

What is a successful Brand and importance of branding?

Branding is very important part of marketing and it is very hard for any marketing strategy to succeed if it fails to create a successful brand. Every year, millions of companies from across the world spend billions of dollar on creating successful brands because people around the world believes in buying a branded product rather then just buying an ordinary and unbranded product. Generally, a branded product has more value and trust associated with it than a non branded product. Therefore, every company works in direction to make their product a successful brand. To do this, they get help of branding which helps in promoting brand name and creating a good image for brand. Now here you may ask this question what is a brand? Below, I will discuss and try to define a brand so that you can understand what is a brand?

A Brand- A brand gives an identity to product or service or anything unique. A product, a service, a company, a person, a place or anything which has unique properties associated with it and it is popular for these properties comes under the category of brands. For example, Coca Cola is a brand name of Coca Cola Company which deals in soft drinks and beverage products. Now if anybody says Coca Cola then it remind us about Coca Cola Company and its products. ICICI is brand name of ICICI bank and its associated services. When we hear ICICI then we know that someone is talking about ICICI bank or its related services. Other examples of brands are Honda, Maruti, Parachute, CNN, NDTV, Cadbury, Nirma, Surf, Reebok etc. People also become a successful brand when they become very successful like Sachin Tendulkar. Sachin Tendulkar is a brand because he is very popular and also has many strong values associated with him. Sachin is known for his consistency, good performance and dependability. Therefore, many companies take him in their advertisements because they want that people should also start considering their product a good product. A place can also become a brand when it represents something unique and it is popular for this uniqueness. For example, Shimla is a brand name in itself because it represents a popular hill station, now when we think about Shimla then an image of beautiful Hill Station comes in our mind.

Branding- Branding is technique and methods used to establish an unknown product as successful brand. Through branding any product, service, company, place or person can be associated with certain properties and made popular across the world for them. A good advertising and promotional strategy is required for making a successful brand. When people read or see a product many times then they start associating with it. Sometimes, they become so indulged in particular brand that they start calling particular service or item with this brand name. For many people still call washing powder as surf because of strong branding of Surf as washing powder in India by Unilever. Similarly many people still call coconut oil parachute oil and they trust parachute as best coconut oil because of strong branding by MARICO. Therefore, with strong branding any product can be associated with particular properties, services or unique things. Branding is very important for making any product a successful brand which people remember for years and love to associate with it again and again.

Popular posts from this blog

Create your free social Network website

Below, I am going to share few free websites which are offering free social networking solutions to people. With the help of these websites, it is very easy for any person to create his/her own free social network website. Some of these mediums have already become very popular and millions of people from across the world have created their own social networking websites. Whole process of creating a free social network website is very easy and it takes only two-three minutes to get own personalised social networking website.

1) Ning.com- First and most popular one is ning.com. It takes less than one minute to create a free online social networking website with the help of ning.com and people get a free social networking website of name like yourname.ning.com. People can upgrade their service to paid one to use their own personal domain name like yourname.com instead of yourname.ning.com and use more numbers of features.
2) SocialGO.com – This is similar service like ning.com.
3) Spruz.c…

Who is real victim in Amit Budhiraja and Rinku Sachdeva case?

Pictures of Amit Budhiraja and Rinku Sachdeva
It is really hard to believe that present educated youths have become so weak that they are finding it hard to easily manage their marriage relationships. One similar matter came to light when story of Computer engineer Amit Budhiraja (working with Infosys) killing his wife Rinku Sachdeva (marketing executive with private bank) and later committing suicide become top news of today. Amit Budhiraja blamed his wife Rinku for not being a good wife and having extra-marital affair with some other person in his suicide note.

According to him, he has recorded the conversation of Rinku with her alleged lovers on his Laptop which is now in the police custody. Both Amit Budhiraja (30) and Rinku Sachdeva (28) were well settled in their life and highly educated then why they failed in their relationship. Amit may have put blame on his wife for having some affair; however, he cannot justify any killing of a person on the name of having some affair. Many …

Check Final Results of Bihar Sanskrit Shiksha Board (BSSB)

Finally, after quite a struggle details are available about Bihar Sanskrit Shiksha Board (BSSB) and students can find the link below for getting all the Final Results related to BSSB. Their official website is -bssbpatna.com. This website is in Hindi and Flash, therefore, people found difficulty in finding it.

On this website, people can easily find all results online of BSSB. Through, the final results link students can get the result by entering the roll number in the box available on the page. After pressing get result button complete mark sheet of students will emerge on screen. This is a simple option to get all the results of the BSSB and students are not required to visit any other site.

For Final results of Bihar Sanskrit Shiksha Board (BSSB) visit-http://bssbpatna.com/results.html

The old site of BSSB was www.bssbonline.com which is not available now.

Book Review-“Living with the Himalayan Masters”

India holds a great history behind it which is full of many cultures, traditions, religions and wisdom, however, today the major problem with most of the youth of India is that it is forgetting the importance of ancient India cultures. One of the major attractions of our culture is life lived by great mystics and masters in Himalayas. From many centuries, this tradition is very much prevalent in India according to which people go to Himalayas for becoming one with higher conscious.

These great masters and mystics follow the path of renunciation (leaving comforts and pains of world both mentally and physically). We all must have heard number of stories associated with these great masters, however, due to lack of information and knowledge we mostly find it hard to know the real truth. For an ordinary person, it is very difficult to exactly know or understand the life of our saints and masters. Most of the time, these people are believed as mad, psychics, frauds because we do not know or …

Free Android App Chanakya Niti Hindi Quotes (Download)

Chanakya was one of best thinkers ever lived in India and his thoughts were much ahead of time that most of his thoughts are still very relevant. Large numbers of people across the world look for his wise saying to find the right path in their lives. Not only ordinary people but many big management gurus' use his wisdom to enlightened others. Many people have written books on his great sayings and philosophy but I like his work as pure.

I have been reading his work from last many years and published my collection of his Hindi thoughts at chanakya.arvindkatoch.com. My motive of creating this page was to spread the message of Chanakya to as many more people as I can. This motive was quite successful and many people liked this site. But now we live in an era of mobiles. So, I have come up with a new Android app with a collection of some of the best thoughts of Chanakya in Hindi. I have got an initial great support for this app and I hope that this app will reach more numbers of peop…